The visual design of supermarket shopping bags not only meets the physical and psychological needs of customers, but also serves as a medium for cultural dissemination. While delivering product information to customers, it also spreads the consciousness and ideas of the times to everyone. Due to the changes of the times, the development trend of science and technology and the increase of production force directly promote the development of culture and art, but also affect people's living habits. impact, and of course embodies the aesthetics, logical thinking, aesthetics and moral concepts in the design scheme. Consciousness is the core concept structure of visual design and the soul of design. For consumers, it exists in people's hearts and develops into stable values. Cultural awareness exists in the time relationship, and also has a certain relationship with the customer base, thus forming the social attributes of supermarket visual design culture, and also putting forward new requirements for visual design.

The three aspects of substance, psychology and consciousness of the supermarket shopping bag visual design correlation theory are interrelated to form a system and form a whole. The three are interdependent, integrated and infiltrated with each other, and the combination is reflected in the visual design of every actual supermarket shopping bag. In terms of basicity, it is a relatively basic multi-functional element. It not only fulfills the requirements of commodity circulation companies, but also meets the requirements of customers to understand and understand product quality; in addition, the value of visual design of supermarket shopping bags has always been placed first in it. The body is enough to reflect. With the acceleration of the economic development process, the cross-regional and cross-border commodity circulation of products has become more frequent, and the male sexual function of chemical substances in products is the key way to connect the natural barriers of commodity circulation.

The unified visual standardization of different languages enables product functions to play an important role in communicating with customers in different spaces under this new economic system. The psychological aspect is the multifunctional aspect of product communication and coordination ability. It controls the market effect conveyed by the visual design of supermarket shopping bags, and transforms the jerky and independent visual effects into visual impact and psychological impact of customers. deterrence and the acceptance of visual effects. The psychological effect of the visual design of supermarket shopping bags is, in terms of market demand, a kind of ability to promote products; in the transmission of visual language, it is not only clear but also contagious and influential.

On the conceptual side, it comes from the dissemination of cultural concepts derived from shopping bag design =, which becomes the guideline for the development of social thinking. Because the designer's global consciousness and cultural concept guide the change of living habits and values through the dissemination of supermarket shopping bags in the society, through consumer behavior, and then permeate people's daily life in a subtle way, resulting in the widespread acceptance of everyone. concept core concept. Therefore, the awareness of the visual design of supermarket shopping bags is not only functional, but also a kind of social cognition.

The theory of relevance conveyed by the visual design of supermarket shopping bags is the basic starting point of visual design, and it is a relatively stable visual core concept reflected in the visual design of each supermarket shopping bag. Little do we know that its content is also unstable. The visual design of supermarket shopping bags is a visual design with strong characteristics of the times. Therefore, we cannot use a stable standard to treat the three aspects of its basic theory of relevance, whether it is the thinking mode Or value judgments are constantly digested and absorbed, new and developed along with the changes of the times. Its chemical instability, psychological activity and cultural strong resistance require the designer's design creativity to keep pace with the times, and among these three aspects, it also reflects the customer's visual perception. Accept a mental shift in the process.